Press Release by Research Liberation Front
On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees – a club for the ‘surrealistically distinguished’ – to celebrate 10 years of the Research Liberation Front.
The RLF is a group united by beliefs that someone needs to do something about the old, out-of-date methodologies still in use today, to push the boundaries and find creative solutions to problems. We need to Set Research Free.
With Russian Spring Punch in full flow, Fiona Blades and John Griffiths led the festivities into the evening, cutting the cake to commemorate the events of years gone by such as ‘Rock the Boat’ and to inspire the research revolutionaries of the future.
The evening also saw announcement of the Judges for the Ginny Valentine Badge of Courage Awards, taking place on the 13th of June at IIeX in Atlanta later this year. The selected Judges are as follows:
Joel Rubinson – President, Rubinson Partners Inc.
Priscila Tavares – Marketing Intelligence Coordinater LATAM Airlines
Gayle Fuguitt – Chief of Customers Insight and Innovation, Foursquare
Clark Jones – Knowledge and Insight, Coca-Cola
Annelies Verhaeghe – Managing Partner, Insites Consulting
If you know someone within the market research industry who you believe has challenged the status quo or demonstrated courage, please go ahead and nominate! Whether they are pioneering new market research methods, exploring underserved parts of the globe, placing themselves in challenging or dangerous situations, or simply pushing the boundaries of research, this is your chance to let them know that their work will not go unnoticed.
You can submit your votes here: http://www.ginnyvalentine.com.
About the Research Liberation Front
The Research Liberation Front is a dynamic organisation of research revolutionaries dedicated to setting research free, pushing boundaries and bringing about change in market research.
About Ginny Valentine
Virginia Valentine, founder of Semiotic Solutions, brought semiotics to the research industry. Ginny died in 2010. The Badge of Courage Awards are granted annually.
For further information please contact: firstname.lastname@example.org, +44 7979 808758. +1 917 975 6861
John.email@example.com, +44 7740125794
A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.
By Arindam Mohanty
Winning the prestigious ESOMAR Young Researcher Award for 2015 was an exercise in patience, preparation and inspiration. Right from the word ‘go’, the experience of submitting my paper, working on my main presentation deck and moreover, the fieldwork that supported my paper were not only great fun but also, a rigourous process that taught me a valuable lesson or two as a researcher.
The award itself has won me much praise and admiration from all quarters of our industry as well as from clients. The entire process makes you feel like you have grown and come a long way as a researcher – from the nervous photojournalist and travel writer who wanted to try his hand at qualitative research barely four years ago to presenting to the industry fraternity at a high profile event such as the ESOMAR Congress, competing for a prestigious award.
But more than anything else, the entire experience has inspired an attitude in me that I thought had faded with the years – a child-like curiosity about the world around and the confidence to take on any challenge and give it one’s best shot. I guess that whether it’s this award or any event remotely enormous in our lives in any form, events like these have the ability to change our lives forever – not only at a professional level (and the benefits are tangible and exciting!) but also, at a personal level. And it is this personal metamorphosis that I must stress on as my key take-away from this experience.
While the enormity of the event and the award were enough to give me the proverbial butterflies in the stomach, it’s the width and depth of my experience at the ESOMAR Congress that made it worthwhile.
The experience allowed me to connect not only with researchers doing similar work across age but also, my peers. And needless to say, interacting with your peers at events like this adds a completely new meaning to your own experience. Even better is the fact that these interactions leave you knowing that you’ve made a few new friends!
Also, being relatively young in the industry helped– many a lady and gentleman with years of experience were ever so happy to share their thoughts and ideas and listen to mine with critical appreciation.
The team at ESOMAR was fabulous all through – guiding me through the entire process, right from being intimated about the award to preparing my presentation, briefing calls and planning my travel. A special mention to Danika Smit, who handled one hurdle after another with élan!
Will I come back? Of course I will! We all should – for the congress and the award are a fabulous way to push our own boundaries and add meaning to who we are as researchers and as people. The award, with its suggested topics and points of exploration will make you want to cross the limits of your imagination and give you something you’ve been waiting for – new ideas, new experiences and new paradigms.
Arindam Mohanty is Research Manager at The Third Eye, India.