By Alexander Shashkin
As we know, people do not always do what they say. This is especially true for online behavior. Together with the fact that people do not remember what they do online, this does not allow us to use traditional research methods to understand how people choose and buy products in the internet.
By Nichola Kent-Lemon
In an age of global urbanisation, population growth and climate change, it seems inevitable that our transportation infrastructures are reaching breaking point. We continue to buy cars in the name of freedom, independence and convenience but the polluted, congested, urban and suburban reality is increasingly difficult to ignore. Nerves are frayed, tempers are hot and transportation has a lot to answer for.