Many market researchers remain skeptical of the value in behavioural economics, Elina Halonen of The Irrational Agency caught up with Dan Ariely, master of behavioural economics and author of Predictably Irrational to talk about applying BE to market research.
The name of Daniel Kahneman is brought up regularly at MR events, as behavioural economics gains more and more mainstream traction. Here Leigh Caldwell continues his journey in system one and two, and discusses the differences between the king of behavioural economics and his challenger Gerd Gigerenzer
In his last post, our regular contributor on all things Behavioural Economics, Leigh Caldwell, discussed the three leading theories of decision making. Here he revisits those theories to discuss how they can be applied in the real world.
If there is one thing that behavioural economics has taught us, it’s that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of seeing patterns that might not be there in big data.
Behavioural economics is being enthusiastically adopted across the market research industry all over the world. Researchers everywhere are applying insights from decision making science and embracing the concept that we’re all a little bit irrational. But are we irrational in the same way?