Welcome to Leigh Caldwell, RWC’s newest correspondent. Leigh is author of the Psychology of Price and partner at the Irrational Agency. He’s joining our team to write about all things behavioural economics. In his first post he talks about the three leading theories of decision making.
“Oh to be at the beginning again, knowing almost nothing.” Tom Stoppard, Arcadia
Now is a very exciting time to be in marketing and market research. It seems we are in the middle of a reset, a reboot, a reinvention of methods and models like none before. Increasing numbers of practitioners are participating in a dizzy dance of innovation and reworking.
RWC has brought together two of the biggest names in behavioural economics. Here Mark Earls, author of Herd, talks to one of the founders of the discipline George Loewenstein about ’empathy gaps’, how the brain reacts to issues of privacy, and the future of Behavioural Economics.
Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques Tom Ewing and the team at BrainJuicer have been using to test System 1 modes of decision making.
In the third of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, Dan Ariely.