ESOMAR’s annual Summer Academy, a week of intensive workshops and sessions, is a unique opportunity to study the practical side of research. This year the Academy starts with a one day seminar on Behavioural Economics. Moderated by Mark Earls we bring together some of the top names in BE to share their wisdom. Here are the highlights of the BE seminar, Not Just Hype – But a Game Changer.
In the second of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to the prolific co-author of The Adaptive Decision Maker, John W Payne.
In Orlando Wood’s ESOMAR Congress 2011 presentation he provides a new framework for understanding behavioural economics and identifies some of the influences on behaviour the research industry regularly overlooks. It shows how behavioural economics has been used to develop a new mass ethnographic approach – The Behavioural Detectives.