Thinking from the data, research & business intelligence industry
In this month’s Bias in the Spotlight, we look at what heuristics are and the role they play in decision making
Our first post of the Bias in The Spotlight series looks at the differences and roles between system 1 and system 2 modes of thinking.
By Anneke Quinn-de Jong
For those of you who attended my presentation ‘The Mutation of Research’ at ESOMAR Congress 2017, here is the unfolded draft piece of paper that was meant to morph into my final ‘killer slide’…
In the age of big data and behavioural science, Colin Strong identifies why asking questions is still important.
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