By Kyle Findlay
ESOMAR Big Data World took place in Brooklyn, New York at the end of November 2017. It was a relatively intimate affair as far as ESOMAR events go but it was filled with the right people.
by Madhumita Chakraborty and Mukesh Kumar – both will present on 11 September during the 70th ESOMAR Congress
Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. And when they kiss and lightning strikes, their souls exchange bodies. What follows suit is a comedy of errors as the “non –believer in market research” soul of the marketer has to reside in the body of researcher’ and the “… but the data says” soul of the researcher switches to the body of the marketer.