The rise in big data and the recent NSA scandal has complicated the issue of data privacy and highlighted to consumers the value of their data. Regular commentator Kristin Luck thinks we need to ask some serious questions on how we deal with consumer data in the future.
The relationship between data collectors and legislators has never been tenser. But the rise of big data and the recent NSA scandal has pushed the legality of data collection to the fore. Here Kim Smouter, the Government Affairs Manager at ESOMAR, talks about our work in the field and what you can do to help the industry.
If there is one thing that behavioural economics has taught us, it’s that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of seeing patterns that might not be there in big data.
Some claim the rise in big data will sound the death toll for surveys. Here James Rohde and Eric Perz argue that although some elements of surveys may become redundant the opportunities big data provides when working in conjunction with surveys outstrips the threat they present.
Welcome to our newest regular commentator, Colin Strong, Managing Director at GfK NOP Business & Technology. Colin will be covering the thunderous growth in big data and what it means for the industry. Here he talks about a more considered view of the opportunities big data presents and a return to human centred approaches in understanding behaviour.