Carolyn Wu advises on how to move tracking surveys to an online methodology in small markets.
By Clare-Marie Hulsey, Horst Feldhaeuser, Patricio Pagani
Our series ‘Congress Countdown’ looks forward to ESOMAR Congress 2016 by giving you an insight into some of the presentation topics on the programme that will be sure to #WOW you!
Brand trackers are the bread and butter for a lot of market research agencies and client users. But many predict the death of them because they are too big, too slow, too expensive, not user friendly etc. We believe a brand tracker is nothing but a living organism – it must adapt to survive and it will. In our ESOMAR Congress paper and presentation we will prove that it can be done.
In the latest installment of our series on social listening, Michalis Michael looks at the nuances of measuring social sentiment.