Thinking from the data, research & business intelligence industry
A Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute about her latest book ‘Building Distinctive Brand Assets’
In the first of a three-part series we look at what co-creation is and why brands should partake in it.
We look at the world of family vologging and what it means for brands.
Insight into how brands are building mulit-sensory digital experiences.
A look at how trust declines as we approach GDPR.
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