By Kathy Frankovic

It’s not often that pre-election polls go horribly awry.  If anything, pre-election polling has improved over time.  In retrospect, the furor over polling in the 2015 UK election and the 2016 US race has dissipated, and many agree there wasn’t all that much wrong in the polling.  The analysis and reporting may have been a different story.

Finn Raben, ESOMAR Director General and Niels Schillewaert, ESOMAR President

We were saddened to hear today that Canada’s Marketing Research and Intelligence Association will be ceasing operations with effect from the 31^st August.

Founded through the merger of the Canadian Association of Market Research Organizations (CAMRO), the Canadian Survey Research Council (CSRC) and the Professional Marketing Research Society (PMRS), the MRIA has been the unified voice of the research industry in Canada for the past 14 years and has been a key player in ensuring that the industry is represented to legislators in Canada, as well as protecting the public through their Code of Conduct and Professional Standards team, thus maintaining a key role in professional certification and maintaining the highest quality standards in Canada.

Anagha Patwardhan tells us how best to build relationships with ethnic minorities in Canada.

Nick Drew provides an overview on market research in Canada.