By Julie Aebersold
If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.
On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.
Tingting Zhang discusses how a recent ESOMAR event at the Cranfield School of Management changed her view of the research industry.
Anna Winkler explains how her views on market research changed over the course of an evening at Hult Business School.