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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


  • Home
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    • Big Data
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    • Research & Society
    • Semiotics
    • Social Media Listening
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    • Women in Research
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Listening With Influence; Why Influencers are the New Most Powerful Tool for Market Research
Commentary, Trends

Listening With Influence; Why Influencers are the New Most Powerful Tool for Market Research

August 29, 2018 by ESOMAR No Comments

By Nick Guy

The story of the influencer so far…

Let’s start with the tale of the influencer. The term ‘influencer’ has been synonymous for a few years now with a new celebrity of our age. This new celebrity connects with their followers directly and in ways that radically differ from traditional A-list celebrities.

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