By the ESOMAR Professional Standards team
While the dust of GDPR is still settling, we can already see new privacy and data protection laws popping up everywhere. California has enacted a new far-reaching privacy law and the EU is moving ahead with new legislation that will determine whether you can continue using cookies for audience measurement. Countries like Brazil, Kenya and India are enacting GDPR-inspired privacy laws and data protection fines are breaking new records. Apart from data protection laws, ESOMAR also monitors regulations on publishing opinion polls around the world.
A New Privacy Shield will be in place to protect EU/US data flows starting 1 August 2016
By Kim Smouter
A MAJOR RELIEF?
Europe and the United States have announced that they have come to an agreement on the replacement mechanism to the EU/US Safe Harbour. The Safe Harbour Scheme had been struck down by the European Court of Justice last year forcing European and American authorities to scramble and setup a replacement mechanism allowing the free flow of data between the world’s two largest data markets.