Online Communities are growing in relevance. Clients love customer communities, researchers use online communities and are blurring the line between old-fashioned qualitative and quantitative approaches. Here Ilka Kuhagen on Think Global Qualitative discusses the value of communities on a small scale.
KL Communications set out to discover whether there were certain creative strategics best suited to adapting and creating new products and services in the online group market research setting. Here, Lisa Fuchs sets out the hypothesis and shares the case study and key findings from the study.
Building your own MROC can provide a powerful way of continuously generating feedback about your brand and how customers feel about your products and services. But it is not uncommon for organisations to put more effort into the design of their MROCs than addressing the key challenge of ensuring ongoing member interaction and engagement. Here Chris Myers shares his 9 tips to help drive greater engagement in MROCs
Tom De Ruyck, Head of Consumer Consulting Boards at Insites Consulting and co-author of The Consumer Consulting Board has extensive experience in running communities for some of the worlds major brands. He he shares the details of research carried out in identifying how best to engage consumers in local environments