A month on from Congress, we look at the hard hitting message still resonating around what’s next for research.

By Adam Warner 

It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven.

In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in around a decade I was attending as a pure delegate, nothing to organise for ESOMAR or the Keen as Mustard team, apart from the usual client catch-ups. And it was a dream.

By Jenny Karubian

Ritanbara Mundrey brought us a fantastic example of how to use cultural frameworks to assimilate brands in her talk, “It Takes Many Notes to Make a Symphony.”

By Jenny Karubian

The opening reception was a success tonight. Excitement was in the air for ESOMAR’s 70^th anniversary, as the community came together for a welcome mixer.

By Jackie Lorch 

This year, ESOMAR and SSI share milestone anniversaries.

ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members.