A look at the model insights organizations will need to utilise to succeed in the future.
Meet Juvoni. He is an African-American male living in the Bronx, New York. Look at any of the statistics for African-American men growing up rough neighborhoods like the Bronx and his prospects of getting ahead in this world are not very good. He knows it too. But rather than becoming a statistic, Juvoni has decided he will make statistics work for him. He uses his smartphone to analyse data on himself to improve his life.
By Anneke Quinn-de Jong
For those of you who attended my presentation ‘The Mutation of Research’ at ESOMAR Congress 2017, here is the unfolded draft piece of paper that was meant to morph into my final ‘killer slide’…
By Anouk Willems
Time to reflect on the impact of consumer insights
Hello, summertime! For many of us, this is the time of the year when things slow down. Projects are put on hold, colleagues go on holiday, and if meetings can be postponed – they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found, and what the impact has been on the business. To get you started, here are 3 questions to think about:
Did you find rich new consumer insights this past year?
Did you share them extensively with your organization too?
Did your efforts trigger meaningful actions?