Less than six months after launch Twitter’s Vine Application is already the top free download application in the world. It certainly looks like it will be a popular addition to the social media canon. Here Betty Adamou talks about it;s application in research and presents the winner of the recent MRX Vine Competition.
Effective creativity. It’s a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. Andy Rice argues that far from being mutually exclusive, creativity and efficacy are positively correlated.