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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


  • Home
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    • Big Data
    • Polling
    • Research & Society
    • Semiotics
    • Social Media Listening
    • Young Researchers
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Techniques, Uncategorized

Counterintuitive Marketing

September 10, 2013 by esomar No Comments

“The best time to increase customer loyalty is when a customer is pissed off at you,” highlights a great, though counterintuitive, truth of marketing. Companies should spend more time studying their consumers than their products. Here Michael Lieberman shows us that some of the best marketing principles are counterintuitive.

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Reading time: 7 min
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Can IVR ever work as a survey approach?

March 26, 2013 by Simon_Wood 3 Comments

This month, regular RW Connect commentator Simon Wood, talks about a recent experience with a robot and whether IVR (interactive voice response) is an acceptable tool to use in market research data collection.

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Reading time: 9 min
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The Power of Emotion

January 7, 2013 by Simon_Wood 3 Comments

Made a resolution this year? Or already broken one? Regular contributor Simon Wood, head of Stakeholder Management Research at TNS suggests this year’s resolution should be making 2013 ‘the year of managing emotions’. Here he tells us why.

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Reading time: 4 min
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The Terror of Targets

November 26, 2012 by Simon_Wood No Comments

The end of the year often brings new targets from customers. Here, regular contributor Simon Wood, talks about the best practices around setting those targets and measuring them.

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Reading time: 8 min
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Understanding the Customer

October 2, 2012 by Simon_Wood No Comments

The Olympics has provided some great inspiration for some of our bloggers, here Simon Wood of TNS looks at the challenges in representing the satisfied customers that, for one reason or another, won’t purchase again.

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Reading time: 9 min
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We are always looking for fresh ideas and contributions that are original, creative, challenging and critical. So if you have something to say about a trend, methodology, technique, personal experience or general #businessintelligence, #data, #insights impressions, we want to hear from you!

For questions, suggestions or submissions, please e-mail RWC editor Jack Miles at rwc@esomar.org or ESOMAR editor Neda Eneva at neda@esomar.org.

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