Understand the value of integrating new data functions with human intuition to generate better insight.
By Kyle Findlay
ESOMAR Big Data World took place in Brooklyn, New York at the end of November 2017. It was a relatively intimate affair as far as ESOMAR events go but it was filled with the right people.
ESOMAR General Finn Raben outlines the 5 key trends that must shape the future profile of market researchers.