By John Pedersen
Norway is one of the smaller research markets in Europe, obviously connected to the fact that there are only 5 million Norwegians to survey. Despite this, Norway has a very active and large research community, organized in the Norwegian Market Research Association (NMF), dating back to 1970. Currently, NMF has 750 active members, with an even spread of agency staff and research buyers.
MICROSOFT and ESOMAR launched an innovative challenge at the 70th World Congress, a call for big data analysis combined with visionary insights, a Hackathon (sprint-like event) for the members of the Congress.
An insightful case study on how telecommunications business Orange made digital research work for them.