Carlos Ochoa & Daan Versteeg discuss relevant benefits of integrating behavioural data into research design and the benefits it can bring.
By Jan Willem Knibbe
A little bomb went off when the European Court of Justice tore down the Safe Harbor agreement between the European Union and United States. This judgment put the already ongoing negotiations between the US Department of Commerce and the European Commission in a pressure cooker. The European regulators applied some extra pressure to the negotiations by threatening with coordinated enforcement actions if there wasn’t a new deal by the end of January.
By Michalis Michael
Before we start sharing real data and case studies from social listening, we thought it prudent to explain how this is properly done for market research purposes. The most important notion to be understood and accepted is that unlike the way DIY social media monitoring tools work, in order to achieve the required data accuracies that are of paramount importance for market research purposes, a 3-4 week human-led set-up phase is needed (see Fig.1). Once the set-up of a product category or any other subject in a specific language is done, from then on it is possible to take a real-time DIY approach like with any other social media monitoring tool.