By David Smith and Giles Finnemore
Do client-side market researchers play a pivotal role as we reframe what now differentiates market research from other professionals in the evidence-based decision-making space?
Questions are being asked about how the market research industry is going to survive in the world of big data, data analytics and social media, and whether we can deliver insights at the speed with which decision takers now expect.
By Louisa Kiwana and Karen Foster
The future holds a great promise for allowing intelligent mobility to take hold in our lives. Cheaper, efficient and creatively connected methods of transportation will mean we can choose between the best of what’s on offer. The future will also see Intelligent Mobility transcend from ‘a new way of doing things’, to ‘just the way we do things’.