By Mario Van Hamersveld and Willem Brethouwer
Global Insight Leaders Will Be In Demand
The marketing intelligence industry needs insight leaders who are committed to high performance and excellence. They need to be confident and assertive, yet sensitive in the way of they handle their team. They will need to be able to blend classic with more emotional intelligence. They should be charismatic and engender in their team a curiosity that encourages everyone to constantly ask questions to drive the business forward. In addition, insight leaders need to show maximum integrity to their team, company and competitors.
Let’s look at some of the traits of the insight leader.
By Reg Baker
As our profession evolves into new practices, then so must our ICC/ESOMAR International Code on Market and Social Research. As the ICC/ESOMAR Code is of vital importance to our profession, all ESOMAR members can vote on it in a Referendum, which will be open until 31 October 2016. In this article, Reg Baker, who was part of the project team revising the ICC/ESOMAR Code, addresses one of concerns that came to light in the revision process.
Thus far, the newly revised version of the ICC/ESOMAR Code has been mostly well received by ESOMAR members with one notable exception: use of the word data subject in place of respondent. As one member queried, “What’s that all about?”
By Clare-Marie Hulsey, Horst Feldhaeuser, Patricio Pagani
Our series ‘Congress Countdown’ looks forward to ESOMAR Congress 2016 by giving you an insight into some of the presentation topics on the programme that will be sure to #WOW you!
Brand trackers are the bread and butter for a lot of market research agencies and client users. But many predict the death of them because they are too big, too slow, too expensive, not user friendly etc. We believe a brand tracker is nothing but a living organism – it must adapt to survive and it will. In our ESOMAR Congress paper and presentation we will prove that it can be done.
Annie Pettit gives us the top 7 takeouts from this year’s MRIA conference in Montreal.