A look at how we, as researchers, can solve the issues that exist with advertising and media measurement.
ESOMAR was delighted to to be once again a partner of AMRA (The African Market Research Association) jointly with other African market research associations, NIMRA (Nigeria), MSRA (Kenya) and SAMRA (South Africa) in producing the 2nd AMRA Foruym held in Nairobi on 22-23 February.
A maturing market with fewer and larger transactions
By Simon Chadwick, managing partner of Cambiar
Inward investment into the market research and analytics industry rose slightly in 2017 in dollar terms, although this was characterised mainly through fewer, larger transactions. This is the main takeaway from the Cambiar Capital Funding Index in its 7th annual report on capital inflows into the industry.
Switch on growth and the future of consumption
By J. Walker Smith, chief knowledge officer, Brand & Marketing at Kantar Consulting
Live large – Carry little means a future in which, increasingly, ownership is disconnected from consumption. Consumers no longer take it for granted that ownership is part and parcel of consumption. Consumers want to continue to live large with big ambitions and aspirations, but they want to carry little while doing so.