Insights into the rise of multi-generational households and what this means for brand planners.
The Demographics Debate
By Jeffrey Hunter, Consultant
Demographics seem to be under appreciated in marketing and market research these days. There are any number of articles and conference presentations with fairly provocative titles. The magazine Marketing Week named “post demographic consumerism” one of its 2015 trends. A brand planning/research conference presentation held several years ago was titled “Not Demographics”.