By Pervin Olgun
Global research community is heading for an exciting week; ESOMAR Summer Academy at 06-07 June followed by a seminar on sensory testing at June 8th in Amsterdam.
By Natalia Bukhalova
“Ukrainians are awesome! I want to show it to the (research) world and bring the (research) world to them! And I’ll start with students!”
That was my thought after reading the article by my colleague – national ESOMAR representative in Georgia, Nino Gogoladze about a meeting between Georgian research stars and students. So, I cancelled some business meetings and met marketing students from one of the leading Universities of Ukraine – Kyiv National University of Trade and Economics.
Diego Casaravilla provides a fascinating case study on how market research helped victims of Hurricane Matthew and inform future disaster prevention policy.
This is part of RWC blog series on employability of young people. With these pieces and as a young researcher, I will try to pass on my insights and experience aiming to give a guideline to all young professionals who are seeking information on how to start their career in the field of market research.
By Helene Protopapas
In my previous post I addressed the problem of attracting young professionals to the industry and how to overcome it, arguing that the best touch-point is the university, because it is the first step of the journey for every future research leader. I also argued that businesses have a crucial role to play in educating young people by regularly visiting academic institutions and teaching their practices to undergraduate and graduate students.