Thinking from the data, research & business intelligence industry
A Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute about her latest book ‘Building Distinctive Brand Assets’
A look at the downfalls and alternatives to Net Promoter Score courtesy of the renowned Ehrenberg-Bass Institute.
We look at the role sensory elements play in brand authenticity.
A release from the renowned Ehrenberg-Bass Institute dispels the myth that big brands are dying.
In the second of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making.
First Name *
Last Name *
Example: Yes, I would like to receive emails from Research World. (You can unsubscribe anytime)