In an increasingly visual age, people expect things to be clear, well laid out and intuitive. But much of the material put out by the research industry is unprofessional, unimaginative and out dated. Here, in the second of our series looking at the practical aspects of running a research agency, Lucy Davison talks about why you should be using professionals.
In the first of a new RW Connect series looking at the practical aspects of running a research agency, Betty Adamou looks at 10 ways budding research entrepreneurs can better their chances of survival when starting a research agency from the ground up.
Betty Adamou, Richard Owen and Steve August each started their own businesses developing technology products for market research. Tim Macer speaks to them about about what it is like being a technology entrepreneur within the market research industry.