By Wim Hamaekers
In 2025, all new cars sold will be electrical vehicles and by 2030, 95% of people won’t own a private car. Bold predictions you would think seeing as 2030 is only 12 years away…but actually, they are based on insights coming out of data carefully analysed by Tony Selba.
by Madhumita Chakraborty and Mukesh Kumar – both will present on 11 September during the 70th ESOMAR Congress
Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. And when they kiss and lightning strikes, their souls exchange bodies. What follows suit is a comedy of errors as the “non –believer in market research” soul of the marketer has to reside in the body of researcher’ and the “… but the data says” soul of the researcher switches to the body of the marketer.