By Grant Bertoli

Wow what a change we have seen in the Asia Pacific region since the turn of the century.

Over this past 15 years, in Asia it was Hyper Growth, followed by Stable Growth

Over this past 15 years, economic performance throughout the Asian region was among the strongest in the world fuelled by substantial population shifts to urban centres where most employment and wealth were generated, a rise in working-age share of the population, declines in the fertility rate, expanding trade openness, high savings rates, a focus on education, and effective macroeconomic policies, not to mention the rise and rise and rise of China as a powerhouse on the world stage. And over the same period you can add two other key global developments which have had the profound impact on the region, one is the explosive wave of digital and the second is globalisation. Both of these developments have contributed to the changes we have seen in the Asia Pacific region and have had a profound impact on our industry, which have revolutionized marketing and offered new ways to reach, inform, find, educate, engage, sell, and provide services to customers.

A look at three key industry debates that surfaced at the recent ESOMAR UK Meet-up.

By ESOMAR

On February 22, CEISMU, the Uruguayan Association of market researchers, organized a special session in the anteroom of the Uruguayan Chamber of Deputies, in the Legislative Palace in Montevideo, bringing together researchers, academics, journalists and members of the Uruguayan government to discuss – and debate – the role of polls and their relationship to democracy.

A look at how market research can establish a leadership role in privacy in the digital era.

The following brief note deals with some points which need to be taken into account in order to conform with ESOMAR Code and Guidelines or with generally-accepted ‘good practice’ regarding incentives. This note first gives the best practices when giving incentives to all participants, and later gives some specific guidance when the incentive is sweepstake or lottery.