By Pervin Olgun
Global research community is heading for an exciting week; ESOMAR Summer Academy at 06-07 June followed by a seminar on sensory testing at June 8th in Amsterdam.
By Joke Ruwen-Stuursma
It is important that we all can rely on members of ESOMAR being trustworthy and professional. But if ESOMAR doesn’t audit compliance with its new 2017 ICC/ESOMAR International Code, how can you be sure all members adhere to the ethical and professional standards the Code prescribes? First and foremost, our sector relies on our combined efforts to implement ethical and professional standards. To help us achieve that, the Code has now brought in a new article to get to a swift resolution for anyone sending in a complaint against an ESOMAR member.
On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.
By Alina Serbanica
Bucharest, March 23rd, 2017: The Romanian market research industry took once again the opportunity of a lovely sunny day in the beginning of the spring to vibe with the provocations the industry has in an emergent market placed in the core of the Central East European geography, in between the Western Europe and the border to the Asia / Middle East geography.
By Alexander Shashkin
The Second Russian Research Week (www.researchweek.ru) was conducted in Moscow and other Russian cities in March 13-17, 2017. The event gathered over 4000 participants, including research suppliers, clients, media, government, NGO’s, and students. 18 different events were held during the course of the week under the umbrella topic of ‘Future’. Researchers discussed the future of society for the next 10-20 years as well as the future of sociological and marketing research itself. How such instrument and technologies as big data, online panels, face recognition, virtual shopping environment, geomarketing solutions and many other will change the research that we know today?