A look at how market research can establish a leadership role in privacy in the digital era.
By Joke Ruwen-Stuursma
It is important that we all can rely on members of ESOMAR being trustworthy and professional. But if ESOMAR doesn’t audit compliance with its new 2017 ICC/ESOMAR International Code, how can you be sure all members adhere to the ethical and professional standards the Code prescribes? First and foremost, our sector relies on our combined efforts to implement ethical and professional standards. To help us achieve that, the Code has now brought in a new article to get to a swift resolution for anyone sending in a complaint against an ESOMAR member.
The relationship between data collectors and legislators has never been tenser. But the rise of big data and the recent NSA scandal has pushed the legality of data collection to the fore. Here Kim Smouter, the Government Affairs Manager at ESOMAR, talks about our work in the field and what you can do to help the industry.
ESOMAR Director General Finn Raben thinks lessons can be learnt by the market research industry from the high standards the International Olympics Committee set and improve upon every 4 years.
Our roving guest blogger, Annie Petitt, is at MRMW conference this week. Here she shares her thoughts on the conference, presentations and mobile research.