By Kim Smouter-Umans
In a lot of countries, the months of July and August are synonymous with so-called Government recesses. Similar to schools, Governments go on a break and the task of legislation is put on pause as legislators run to find the nearest beaches for some rest and relaxation.
On April 17 the UK House of Lords Committee on Political Polling and Digital Media released a report on polling in the United Kingdom. The Committee took action in response to what it perceived as polling errors in two UK general elections and in the Brexit referendum.
While you can read the full report here, we asked Adam Philllps, who has chaired the ESOMAR Professional Standards and the Legal and Government Affairs Committees, to give us his assessment of what the report means.
by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee
Election polling is the most visible part of market, opinion and social research. It carries the heavy burden for getting things right, but its previous successes have also brought high and perhaps unearned expectations for its accuracy. This year, and the U.S. presidential election in particular, provides a good example of what happens when people forget the limitations of polls, that sampling and non-response may matter, and that ascribing too much precision to polling estimates in times of change can make pundits and journalists look as silly as the pollsters they berate.
Top research and civil society associations dispatch open letter to plea for the establishment of an extraordinary multi-disciplinary expert group
Amsterdam, 19 July, 2016
ESOMAR – the world association for market, social and opinion research, together with 8 associations representing civil society and research, has dispatched an open letter calling on the European Union (EU) institutions to redouble efforts towards more citizen-centric and evidence-based policy- using opinion and social research to assess and evaluate possible future scenarios after the Brexit referendum.
By Finn Raben
John Donne, a famous 17th Century English poet, prophetically wrote:
No man is an island,
Entire of itself,
Every man is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.