ESOMAR was delighted to to be once again a partner of AMRA (The African Market Research Association) jointly with other African market research associations, NIMRA (Nigeria), MSRA (Kenya) and SAMRA (South Africa) in producing the 2nd AMRA Foruym held in Nairobi on 22-23 February.
By John Pedersen
Norway is one of the smaller research markets in Europe, obviously connected to the fact that there are only 5 million Norwegians to survey. Despite this, Norway has a very active and large research community, organized in the Norwegian Market Research Association (NMF), dating back to 1970. Currently, NMF has 750 active members, with an even spread of agency staff and research buyers.
By Jenny Karubian
Ritanbara Mundrey brought us a fantastic example of how to use cultural frameworks to assimilate brands in her talk, “It Takes Many Notes to Make a Symphony.”
It is conference season again – and we need to prepare ourselves! To connect, be contacted, assist, reach-out, unlearn, learn, transfer know-how and “leverage”. In the first of a short series, Pravin Shekar of Krea shares how to make the most out of your event attendance.