Jacqueline Anderson at Forrester Research looks at how traditional research activities still fit into the world of new MR? And if so, how?
Roxana Strohmenger, Analyst at Forrrester Research looks at the implications of the recent take over of Conversition Strategies by e-Rewards.
Has Net Promoter Score (NPS) been over hyped? Richard Evensen of Forrester looks at the issues in using the metric to successfully evaluate the health of a business and drive the motivation for improvement.