By Estefanía Frontero
In its 23rd edition, in the City of Buenos Aires, the MArket INtelligence FESTival for Latin America gave us much to talk about. An event full of inspirational speeches, excellent training sessions and exhibitions, very talented and expert speakers, enriching networking, an unforgettable party and exquisite food… Everything we experienced in these very intense 3 days left us with a lot of learnings, but also opened up a lot of questions.
By Jackie Lorch
This year, ESOMAR and SSI share milestone anniversaries.
ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members.
As we contemplate 70 years of ESOMAR history, Jo Bowman asks three client-side researchers to do the almost-impossible: predict how things will change in the 70 years ahead.
Back in 1947, as the world contemplated the future of the newly independent India and Pakistan, the rise of the USSR as a superpower and, in lighter moments, the Roswell UFO incident, who could have envisaged the world of 2017?
By Melanie Courtright
The future of the Market Research industry is a frequently discussed topic. And so it should be; we’re a passionate bunch, it’s our livelihood, and there have been a number of pressures on the insights industry in recent years that have thrown up doubts about our future and sustainability. The industry has never been so much in the spotlight. Market research and, specifically, polling have come under increased scrutiny recently in the UK following the 2015 general election, and more recently the 2016 EU referendum and the 2016 US presidential election.