By Pete Cape
Why must we gamify our surveys?
We don’t do it to make them “look pretty” or to improve participant engagement. We gamify to collect better data.
John Krosnick of Stanford University first applied Herbert Simon’s concept of satisficing to survey research.
A preview of what can be learned at Congress about how reality TV can inform research methods.
By Bianca Vucescu
In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking for? We keep talking about data health and data cleaning. And while it’s still a mandatory practice, what if we didn’t have to dedicate any time and energy on this? What if participants would continuously provide high-quality data in research studies? What if we could attract and engage consumers for the long term?
As gamification grows, we look at five key considerations to employ when using this ever increasing approach to survey design.