Thinking from the data, research & business intelligence industry
A Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute about her latest book ‘Building Distinctive Brand Assets’
In the first of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making.
A look at how renowned marketing scientist Frank Bass has contributed to the world of marketing.
First Name *
Last Name *
Example: Yes, I would like to receive emails from Research World. (You can unsubscribe anytime)