By John Kearon
Can it go further, and help us to better it? We look at an advertising campaign run by the ESOMAR Foundation using research insight to improve people’s lives. Armed with a generous gift of online banner advertising space from AOL’s own Foundation Oath for Good, here is what happened.
A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.
By ESOMAR APAC Representatives
The Asia Pacific market research industry recorded a mixed performance for 2014 (according to ESOMAR’s Global Market Research report 2015), yet the future looks bright with an increase in Smartphone penetration and a rise in GDP for many countries. We asked the ESOMAR representatives in some of the APAC countries (China, New Zealand, Myanmar, Japan, Singapore, Vietnam, Thailand, India, Cambodia, Indonesia and Sri Lanka) what the challenges, opportunities and trends are in their markets.
Edward Appleton and Aastha Tiku reveal the cultural and methodological learnings from their research into Mumbai’s hip-hop and rapping culture.
Economic growth forecasts of over 5% for this year are the envy of most developed economies. But in a booming market like India, this counts as a slowdown. Jayant Jain of Godfrey Philips looks at the factors that will drive success in the region for both domestic and international players.