The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.
Asia leads the world in selfie-taking, according to a 2014 study by Time magazine. Four of the top 10 “selfiest” cities are in Asia, a find hardly surprising given that over half of the world’s social-media users reside here. Selfie culture has become so dominant in Asia that two global smartphone giants, China’s Huawei and South Korea’s Samsung, compete with front-facing camera specs and ownership of spin-off category terms like “groufie” and “wefie”, respectively.
A maturing market with fewer and larger transactions
By Simon Chadwick, managing partner of Cambiar
Inward investment into the market research and analytics industry rose slightly in 2017 in dollar terms, although this was characterised mainly through fewer, larger transactions. This is the main takeaway from the Cambiar Capital Funding Index in its 7th annual report on capital inflows into the industry.
This is the second of new RWC blog series on employability of young people. With these pieces and as a young researcher, I will try to pass on my insights and experience aiming to give a guideline to all young professionals who are seeking information on how to start their career in the field of market research.
By Finn Raben & Laurent Flores
During my evolution and development as a working researcher, it was a fundamental requirement that when providing a client with research results, the findings be presented as possible actions (or solutions), in the context of the business challenge that prompted the research in the first place. This was considered good research practice!
What’s the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the profession.