This week Greenbook launches the 14th edition of the Greenbook Research Industry Trends (GRIT) Report. Here Simon Chadwick takes a look at the report and gives us his takeaways on what it tells us about the state of the industry.
Hannah Mumby, along with many of us, “fell” into the market research industry and at university found her compulsory market research module uninspiring. Is the industry doing enough to inspire young researchers to join our ranks?
These aren’t boring times for market researchers. There are significant changes happening in our industry and the status quo is we’ve created is changing as we speak. Here, Kevin Gray of Cannon Gray looks at the opportunities and challenges they represent and what the industry needs to do to stay one step ahead.
This month, regular commentator Anna Peters talks about the differences between an industry and a profession. Where does market research sit in this? Should there be more of push in standardising qualifications for researchers? And would that be a good thing for the industry?