It’s common knowledge that market research is in a transitionary phase, as the industry tries to secure a place in a crowded market. Here Martina Olbertova looks at the 5 research myths holding research back from using its full potential.
The latest annual Cambiar Capital Funding Index shows that investment is on the rise for the market research, analytics and information industry. But whilst funding for market research stays stable, what has really surged is investment in marketing analytics. Find out where the money is going
This week Greenbook launches the 14th edition of the Greenbook Research Industry Trends (GRIT) Report. Here Simon Chadwick takes a look at the report and gives us his takeaways on what it tells us about the state of the industry.
Hannah Mumby, along with many of us, “fell” into the market research industry and at university found her compulsory market research module uninspiring. Is the industry doing enough to inspire young researchers to join our ranks?