“I am delighted to be chairing this session on The Future of Conversation at the Fusion Conference! We humans adapt readily to advances in technology, and as a result the digital revolution has caused a huge change in the way we communicate. Sarah is raising a big question that affects all of us involved in qualitative research, and the AQR is delighted to be collaborating with ESOMAR in exploring what best practice looks like in this new context.” -AQR Chair Lyn McGregor
There’s no doubt that the way we communicate has rapidly changed, with over half of the global population now having access to the internet and 42% using social media. We are increasingly using digital platforms to talk, share ideas and express our feelings. But what does this means for qualitative researchers?
In this three part series I will tell you: 1. the implications of an increase of the written word in digital communications; 2. how we can interpret and understand visual communication; 3. how we can best leverage all this user generated data.
By Jan Willem Knibbe
With more and more countries introducing far reaching privacy laws, California has now followed suit and adopted the Californian Consumer Privacy Act, or CaCPA in short.
By Wim Hamaekers
In 2025, all new cars sold will be electrical vehicles and by 2030, 95% of people won’t own a private car. Bold predictions you would think seeing as 2030 is only 12 years away…but actually, they are based on insights coming out of data carefully analysed by Tony Selba.