As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.
By Juan Antonio González and Mario Velázquez
Find the Spanish version underneath
INsights, INtelligence, and INnovation—which translate into actions, benefits, communications, data, and strategies—were the central topics on the ESOMAR LATAM 2017 MEXICO agenda, which was developed based on the vision and experience of researchers, marketers, and experts in audience dynamics, consumer needs, and big brands.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.
On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.
By Joaquim Bretcha
As most of you may know, the role of the ESOMAR Council is to give strategic direction, ensure the association’s good governance, and provide effective service to its members. With the reach of our community having grown to 35,000 professionals around the world – through 5000 individual and 500+ corporate members worldwide – combined with a robust financial status, I think we can all agree that when looking back over the last 70 years of ESOMAR, preceding Councils have been very successful in their mission! In brief, the association today is in a very good shape.