As ESOMAR marks its 70th anniversary, we are using our annual appraisal of the industry’s performance to look behind the headline growth figures at the forces that have shaped – and are shaping – both the work we do and the reasons we do it.
The GMR shows that global market research revenue grew by 1.8% in 2016, taking total global turnover to US$45.442 billion.
by Madhumita Chakraborty and Mukesh Kumar – both will present on 11 September during the 70th ESOMAR Congress
Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. And when they kiss and lightning strikes, their souls exchange bodies. What follows suit is a comedy of errors as the “non –believer in market research” soul of the marketer has to reside in the body of researcher’ and the “… but the data says” soul of the researcher switches to the body of the marketer.
By Thomas van Arman
Let’s face it, start-ups are hot. Start-ups have not only become the fastest growing trend in todays workforce but are also influencing new operational models that other industries and even governments are adopting.
By Chris Wallbridge
Few places exemplify a fast pace of change quite like Shanghai. Things continue to change at a lightning speed, with new technology and use-cases over a matter of months disrupting and re-inventing business models for entire industries – business models that have been around for decades, and in some cases hundreds of years. Research and insights here do not stay as research and insights; companies take them, quickly, and they change – and try to anticipate future change.