On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.
By Joaquim Bretcha
As most of you may know, the role of the ESOMAR Council is to give strategic direction, ensure the association’s good governance, and provide effective service to its members. With the reach of our community having grown to 35,000 professionals around the world – through 5000 individual and 500+ corporate members worldwide – combined with a robust financial status, I think we can all agree that when looking back over the last 70 years of ESOMAR, preceding Councils have been very successful in their mission! In brief, the association today is in a very good shape.
ESOMAR is delighted to be a partner of AMRA and be able to share the knowledge and expertise of its members from around the globe. “The event has marked a remarkable moment in the life and history of our industry. We wish AMRA a bright future and we look forward to continuing our cooperation” says Finn Raben, ESOMAR Director General, who spoke at this inaugural event.
A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.
By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.