By Jackie Lorch
This year, ESOMAR and SSI share milestone anniversaries.
ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members.
By Terry Lawlor
There’s a lot of talk about the Internet of Things (IoT) at the moment. As tech gets smaller and smarter, so grows the network of physical objects that communicate and interact with the external environment, logging data about almost anything and everything.
Ericsson predicts that by 2018 the number of IoT connections will outstrip the number of mobile phones in use globally. By Ericsson’s recent estimate, by 2021 there will be: 9 billion mobile subscriptions, 7.7 billion mobile broadband subscriptions used for IoT and 6.3 billion smartphone subscriptions. That’s a tremendous amount of data bouncing around.
It’s no secret that the largest research investment last year went to digital analytics. Everything is moving towards data. Case-in-point, a quick search in Google on ‘digital analytics’ reveals 171,000,000 results