Garry Kasparov is not only the greatest chess player the world has ever seen but also author of How Life Imitates Chess, a prolific speaker on the world stage, an entrepreneur and, in his native Russia, an opposition politician. Here he talks to Simon Chadwick talks about the parallels between business and chess.
How are consumers changing in response to uncertain times? How can research companies best help their clients deal with unpredictability and what have we learned from the last recession that will help us in the coming years? We discuss these and other hot issues with the leaders of GfK, Ipsos, Kantar and Nielsen.