As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.
Original Article was published by Clou|Today
By Annie Pettit, Canadian Chair of ISO TC225, Debrah Harding, UK Chair and Elissa Molloy, Australian Chair
In the seven years since the creation of the quality standard ISO 26362, the use of online panels for market, opinion and social research has experienced massive growth and evolution.