By Grant Bertoli
Wow what a change we have seen in the Asia Pacific region since the turn of the century.
Over this past 15 years, in Asia it was Hyper Growth, followed by Stable Growth
Over this past 15 years, economic performance throughout the Asian region was among the strongest in the world fuelled by substantial population shifts to urban centres where most employment and wealth were generated, a rise in working-age share of the population, declines in the fertility rate, expanding trade openness, high savings rates, a focus on education, and effective macroeconomic policies, not to mention the rise and rise and rise of China as a powerhouse on the world stage. And over the same period you can add two other key global developments which have had the profound impact on the region, one is the explosive wave of digital and the second is globalisation. Both of these developments have contributed to the changes we have seen in the Asia Pacific region and have had a profound impact on our industry, which have revolutionized marketing and offered new ways to reach, inform, find, educate, engage, sell, and provide services to customers.
The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.
Asia leads the world in selfie-taking, according to a 2014 study by Time magazine. Four of the top 10 “selfiest” cities are in Asia, a find hardly surprising given that over half of the world’s social-media users reside here. Selfie culture has become so dominant in Asia that two global smartphone giants, China’s Huawei and South Korea’s Samsung, compete with front-facing camera specs and ownership of spin-off category terms like “groufie” and “wefie”, respectively.
Carolyn Wu advises on how to move tracking surveys to an online methodology in small markets.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.
By ESOMAR APAC Representatives
The Asia Pacific market research industry recorded a mixed performance for 2014 (according to ESOMAR’s Global Market Research report 2015), yet the future looks bright with an increase in Smartphone penetration and a rise in GDP for many countries. We asked the ESOMAR representatives in some of the APAC countries (China, New Zealand, Myanmar, Japan, Singapore, Vietnam, Thailand, India, Cambodia, Indonesia and Sri Lanka) what the challenges, opportunities and trends are in their markets.