By Robert Heeg
Easy targets for the media, the laughing stock of comedians; after several widely errors, trust in election polls seems to be at an all-time low. Not entirely fair, argues Jon Puleston, who demonstrates that the pollsters often get it right. That doesn’t let them off the hook though.
We welcome Jon Puleston, Vice President Innovation at Lightspeed, UK, as a new member of ESOMAR’s Professional Standards Committee. He brings a wealth of expertise in online panels, mobile and innovation to the PSC.