In March Greenbooks and Gen2 Advisors presented their first Insight Innovation event in Sao Paulo, Brazil. Caio Casseb, Alessandra Garrido and Daniela Baronni of Scoop & Co in Brazil were there on behalf of RW Connect to give their first hand opinion on what the event could offer them as local researcher.
Latin America has the fourth larges region of web users worldwide. Here Ludwig Duran of FACE, looks at the social media boom in Latin America and the unique opportunity it presents in these markets for companies to catch trends and engage with consumers.
The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry as a whole.